Yesterday, a report was released that showed what we already knew: women's drinking is epidemic.
In a 10-year period, high-risk drinking grew among women by 60%, alcohol use disorder by 84%. For men, it was 15% and 35%, respectively.
Gloria Steinham, when pressed by Ann Dowsett Johnston about drinking as a woman's issue said dismissively: "Alcohol is not a women's issue."
When Power and LIght Press - a feminist company run by women - made those iconic Planned Parenthood bags, and I bought one, and discovered they have an entire BOOZE! category and a "Heavy Drinker Gift Pack" I emailed them to say this kills us and glamorizes drug addiction among women - they emailed me back to say they could personally "drink sensibly" and alcohol is not a woman's issue. (*cough*: Heavy Drinker Gift Pack marketed directly to women by women).
You guys are we fucking kidding ourselves?
When Lululemon makes beer, when there is Wine Yoga, when Well + Good posts wine memes in Instagram, when women buy 8 out of 10 bottles of wine, when the wine is now mostly pink and there are things like Rosé popsicles and bracelets and bras that double as flasks - I mean, what more evidence do we need to prove this is a fucking OPPRESSIVE women's issue?
Do we to like, try and substantiate that there is a $220 BILLION industry in the US alone that is run by men and marketed to women, that now addicts twice as many women as it did 10 years ago, that tells us that we need Rosé as much as we are told we need thigh gaps and perfect asses and wrinkle-less faces?
Do we need to do something crazy, like show that pink-colored rocket fuel is now served in our Whole Foods market right next to the pesticide-free kale and the organic antibiotic-free-hormone-free chicken?
Oh, wait. That all exists.
Drinking, whether we like it or not, is a women's issue, as in a FEMINIST issue. Not SOME women's issue or HER fucking issue. OUR issue.
If we have any hope for our future, we will stop buying into a marketing machine - and also MARKETING FOR THE MACHINE TO EACH OTHER - that tells us to make a meaningful life we need to drink their pink drug.
We are too smart for this shit.